They taught us one way to do business. We did it in a completely different way.
They told us that oil and mining would ensure development. Without mentioning that they were destroying our Earth.
They showed us a polluting and harmful textile industry. We found ethical alternatives for the environment and the people involved.
What was supposedly normal never represented us. Nor our interviewees. That's why we invite you to be part of "Atípico," a podcast that champions the causes that matter and explores our identity.
Driven by Clemente Cancela and Iván de Pineda
Listen to them on Spotify
Identity
Learn more about Patagonia
In this first episode, we delve into the world of Patagonia: its origins, its team, its mission, programs, and challenges. We are joined by Alex Perry, General Manager of Patagonia Latin America, and Marina Estevez, Marketing Director in Argentina.
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Salmon farming
Beagle Channel protected forever
A special episode dedicated to the community's struggle with a common goal: preventing the salmon farming industry from establishing itself in Tierra del Fuego. After three years of effort, we succeeded in protecting the Beagle Channel forever. It's now law. Joining us are Martina Sasso, Coordinator of the marine program "No Blue, No Green," advertising creative, audiovisual director, and conservationist, and Camila Peck, Director of New Initiatives and Business at Patagonia and activist.
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Sport and inclusion
LGBTI+ Community
An episode dedicated to social inclusion in sports, to the importance of fighting for the rights that make our world a more equal and sustainable place. We talk with Gonzalo Goberna, a graduate in Communication, with a Master's degree in Social Anthropology, and president and executive director of the organization 100% Diversity and Rights.
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Worn Wear
Repairing is a radical act
In our third episode we talked with Club de Reparadores and XX de Patagonia, about upcycling, the importance of repairing, and about the stories that a garment leaves behind and the traveling machine on each Worn Wear tour.
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