How clean are your clothes?

The hidden cost behind the clothes we buy.

  • 0 CO2 1760-1820 Industrial Revolution

  • 1940s
    First use of polyester fibers

  • 1988
    The United States Senate receives testimony on global warming

  • 1990s
    The heyday of fast fashion

  • 1994
    The first online clothing stores appear

  • 2002
    The world produces clothing worth 1 trillion dollars

  • 2013
    Catastrophe at the Rana Plaza factory

  • 2015
    Clothing production
    reaches a value
    of 1.8 trillion dollars

  • CO2e levels
    reach a level 150 times
    greater than in 1850

  • 1850
  • 1890
  • 1930
  • 1970
  • 1990
  • 2010

Call it the Climate Crisis

Half of all carbon emissions from burning fossil fuels were released during the last three decades. Each year, the apparel industry emits 1.2 million tons of greenhouse gases into the atmosphere.

2004
2020

Industry is a waste

Buy. Use. Throw away. Buy more. Fast, disposable fashion is designer trash.

And it's getting worse

Today we buy 60% more clothes and wear them almost half as much as we did 15 years ago.

Globally, the clothing industry contributes 10% of the pollution driving the climate crisis.

We're watching you, fashion giants

The world's biggest clothing brands hide dirty and irresponsible practices and use words like "sustainable", "green" and "conscious" in vain.

Overconsumption

Low cost

Culture of convenience

It leads to...

Workplace abuse

Pollution

Trash

Together we can change how clothes are made

  • We are recycling our way towards reducing our emissions

    We are recycling our way towards reducing our emissions

    This season, 72% of our materials are made with recycled fabrics. Switching to recycled materials allows us to save 11,500 metric tons of CO2e, the equivalent of the energy consumption of 1,300 homes in a year.

    I demanded recycling

  • We are changing the way we grow food and fiber

    We are changing the way we grow food and fiber

    We are investing in and testing ways to remove greenhouse gases from the atmosphere through regenerative organic agriculture.

  • We care about our employees

    We care about our employees

    We are committed to improving conditions for our workers. This season, two-thirds of our line is Fair Trade certified, which positively impacts 66,000 workers.

    I demanded Fair Trade

  • We keep the team moving

    We keep the team moving

    The best thing we can do for the planet is to stop buying new clothes and make better use of the things we already have, reducing consumption. Our Worn Wear program does exactly that.

    Learn to repair

Find out how
your clothes are made of

The textile industry won't change on its own. You have the power to persuade the industry to end its unethical practices. You can demand more from your favorite brands.

Discover our footprint